Wethepeople Tire Activate

Designed with Jordan Godwin and Dan Kruk, the Activate tyre is made to meet the needs of modern riders. With a fast-rolling but super grippy tread, the Activate features a specially designed sidewall to prevent it from snagging or catching on grinds. Paired with a high-quality rubber compound for superior grip and increased longevity, the Activate tyre is one of the most technical tyres we have ever created. The 60psi version is a tyre designed for cyclists who don't require a more expensive high-pressure casing. The thicker rubber sidewall helps withstand damage from grinding, and the wild colour options allow you to give your bike a unique and daring look.